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Brides should go traditional: Designer Pallavi Jaikishen
India's News.Net
Thursday 28th August, 2008 (IANS)
Designer Pallavi Jaikishen, known for her ethnic Indian themes, believes it is high time Indian brides returned to traditional wedding wear.
'Brides should go traditional with a look of modernity. Mix and match is in fashion but an elegant bride should stick to the basics,' Jaikishen said at the preview of her fall/winter collection at Aza, a designer store.
'Young brides are becoming very choosy about their wedding trousseaus. They tend to experiment a lot with designs and opt for mix and match saris and lehengas. It's high time to break this monotony,' she added.
Jaikishen, who started out as a designer in late 1970s, is the wife of late Jaikishen of the music composer duo Shanker-Jaikishen, who composed prolific music for the Indian film industry.
For this autumn and winter, the designer offers a very neo-modern classic mould that has the feel of the drapes worn by the Maharanis in the colonial era.
'The colour and appeal of my collection is Indian but as always, I have given it a European touch,' Jaikishen said.
'Lace, petit fleur like intricate rendering in thread, crystals and beads complete the look,' she added.
According to the designer, her collection has something for everyone.
'Marriage is not only about brides; every family member plays a definite role. My collection offers a wide range of choice for everyone.'
Flowers seem to have a never ending association with the designer, as her trademark always manages to get an overwhelming response from her buyers.
'Flowers are my USP. I tried hard to break away from them but on popular demand, flowers have made a comeback in my collection,' she maintained.
'Thanks to these flowers, people can recognize my collection just by seeing it,' she added.
For this collection, the designer has played a lot with velvets, nets, brocade and georgettes and used bright colours like blue, green, peach and plum to match the mood of the season.
'I have used all happy colours to match the mood of the festivities,' she explained.
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